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Director/Planning/Business Development Job

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Date: Sep 3, 2021

Location: Memphis, TN, US

Company: Methodist Le Bonheur Healthcare


The Director, Planning & Business Development develops strategic plans in support of the organization's strategic goals based on health care and market trends, and internal strengths and weaknesses.  The Director develops new clinical health care business through market research and business planning.  Position is responsible for health planning and development of certificates of need.  The Director enables improved efficiency, quality, profitability and market share through synthesis of service line information and identification of innovations and trends.  Acts as a resource on all matters pertaining to planning and business development. Models appropriate behavior as exemplified in MLH Mission, Vision and Values. 



Education/Formal Training

Work Experience




Bachelor’s Degree in a related field.


Minimum of five years’ experience in comparable research/strategic planning in a healthcare environment.




Master’s Degree in a related field.









  • Must have management skills and supervisory experience.
  • Must be capable of independent action, good business judgment, and the ability to work without close supervision.
  • Must have excellent oral and written communications skills and command of the English language.
  • Must have working understanding of healthcare terminology, structure and operations of healthcare provider organizations and the healthcare environment overall.
  • Must have expert knowledge of relational databases and analytical techniques
  • Must have high level of skill and proficiency in verbal and written administrative communication, presentation, facilitation, coordination and interpersonal skills.
  • Must have ability to read, comprehend, and prepare complex written materials such as planning documents, marketing strategies, and advanced statistical analyses.
  • Must have ability to organize multiple priorities and tasks while maintaining workflow.

Key Job Responsibilities

  • Develops strategic plans based on health care trends, market trends, and internal strengths and weaknesses; facilitates implementation of initiatives.  Gathers and analyzes all information and develops/presents strategic plans addressing current and future needs.  Provides direction and follow-up for systems changes to implement strategic initiatives.
  • Interacts with senior management, administrators, physicians, and departments within Methodist Healthcare and the University of Tennessee Health Science Center to assess and coordinate needs and recommend service enhancements.
  • Identifies and develops new business in clinical health care through market research and business planning in accordance with strategic plan.  Assesses healthcare trends to identify new clinical health care businesses and programs and develops that support and promote strategic initiatives.       
  • Enables improved efficiency, quality, profitability and market share through synthesis of service line information and identification of innovations and trends.   Gathers and analyzes all information pertaining to major service lines, identifies performance improvement opportunities, interacts with physicians, administrators, and departments to understand possible reasons/causes of variances, and collaborates with departments to share findings and suggest tactics for improvement.  Provides direction and follow-up and evaluates major service lines for efficiency, quality, profitability, and market position.
  • Directs the development of certificate of need (CON) strategy and applications.  Writes and/or supervises the development of CON applications.  Develops strategy for applications and actions to oppose competitor’s CONs.  Assists attorneys in preparation and presentations for CON Hearings. 
  • Acts as an organizational resource on all matters pertaining to planning, service line analysis, Certificates of Need, and other assigned projects.   Leads development of business plans with operations for new business projects. 
  • Acts as an internal consultant and a source of expertise to internal staff or external entities that have a relationship with the organization.  Develops volume forecasts, provides oversight of data analysis and presentation, researches/analyzes/summarizes findings from data reporting organizations, and writes white papers, briefs, etc. based on current research.
  • Directs the planning, implementation, and control of strategic information from multiple data sources for Senior Management, service line leaders, internal and external Methodist Healthcare customers and clients, in accordance with organizational policies and contracts.  
  • Maintains and develops a competent, productive, and quality conscious workforce by hiring, evaluating, counseling and training department personnel according to the MLH value system.  Promotes an environment that encourages staff professional growth and communicates a clear vision of organizational values and expectations.

Physical Requirements

  • The physical activities of this position may include climbing, pushing, standing, hearing, walking, reaching, grasping, kneeling, stooping, and repetitive motion.
  • Must have good balance and coordination.
  • The physical requirements of this position are: light work - exerting up to 25 lbs. of force occasionally and/or up to 10 lbs. of force frequently.
  • The Associate is required to have close visual acuity to perform an activity, such as preparing and analyzing data and figures; transcribing; viewing a computer terminal; or extensive reading.
  • The conditions to which the Associate will be subject in this position: The Associate is not substantially exposed to adverse environmental conditions; job functions are typically performed under conditions such as those found in general office or administrative work.
  • Frequent travel to other facilities.

Nearest Major Market: Memphis

Job Segment: Manager, Strategic Planning, Market Research, Management, Research, Strategy, Marketing