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Digital Marketing Specialist - Corporate Job

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Date: Sep 2, 2021

Location: Memphis, TN, US

Company: Methodist Le Bonheur Healthcare


Responsible for ensuring the quality, timeliness and accuracy of internal or external websites and supports the strategies and overall goals of the facility/system. Plays a key role in content development, reputation management and consumer relationship management support. Assists in promoting facility/system online presence through use of website content management, social media and associated tools. Models appropriate behavior as exemplified in MLH Mission, Vision and Values.



Education/Formal Training

Work Experience



Bachelor’s Degree in Marketing, Journalism, Communications or related field.

Must have at least two (2) years of progressive experience with writing, editing and communication for electronic media at a high level.




Experience in a healthcare setting and HTML.

Established experience working in content management technology, social media management tools and email marketing solutions.








  • Excellent written communication skills. Ability to write in a clear and concise manner, showing a working knowledge of principles of grammar, AP style, and usage.
  • Expert knowledge of Microsoft Office and ability to learn new computer applications.
  • Familiarity with a web content management system and ability to understand and relate to other associates the content management system knowledge.
  • Ability to produce content geared to the needs and preferences of internal and external customers.
  • Ability to handle a heavy, complex workload with a major impact on Methodist Le Bonheur Healthcare’s local, regional, and national reputation, and excellent organizational skills, with ability to manage projects from inception through completion.
  • Ability to understand marketing concepts, as well as write and edit content to target audiences.
  • Familiarity with the connection between electronic communications and the internet and an institution’s overall marketing and communications strategy.
  • Working knowledge of Photoshop and other photo editing software.
  • Understanding of website and digital marketing analytics and metric reporting for key performance indicators.
  • Ability to interact positively and effectively with Associates at all levels within the organization, as well as vendors.
  • Ability to handle several tasks simultaneously, to solve problems, and work independently.

Key Job Responsibilities

  • Works with Subject Matter Experts to edit and develop content to support content strategy for methodistmd.org (primary focus), MOLLI, Methodisthealth.org and Your Health Blog.
  • Reputation management - Works with patient experience/advocacy to respond to and report on star ratings/reviews and direct messages across the internet (social, google, yelp, etc.) using Binary Fountain and Hootsuite. Supports social media specialist in handling social comments.
  • Location and find a doctor management - Works with marketing specialists and medical staff office to maintain physician, provider staff listings on methodisthealth.org and online listings through Binary Fountain.
  • Email marketing and Consumer Relationship Management support – Supports the implementation of patient-facing email campaigns and expand use through Consumer Relationship Management system implementation.
  • Digital Marketing Analytics – Provides digital marketing analytics reporting to include KPIs for social media, reputation management, email management and provider listing management.

Physical Requirements

  • The physical activities of this position may include climbing, pushing, standing, hearing, walking, reaching, grasping, kneeling, stooping, and repetitive motion.
  • Must have good balance and coordination.
  • The physical requirements of this position are: light work - exerting up to 25 lbs. of force occasionally and/or up to 10 lbs. of force frequently.
  • The Associate is required to have close visual acuity to perform an activity, such as preparing and analyzing data and figures; transcribing; viewing a computer terminal; or extensive reading.
  • The conditions to which the Associate will be subject in this position: The Associate is not substantially exposed to adverse environmental conditions; job functions are typically performed under conditions such as those found in general office or administrative work.

Nearest Major Market: Memphis

Job Segment: Medical, Developer, Relationship Manager, Content Strategy, Marketing, Healthcare, Technology, Customer Service