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Content Strategy Manager Job

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Date: Aug 19, 2021

Location: Memphis, TN, US

Company: Methodist Le Bonheur Healthcare

Summary

Responsible for ensuring the quality, timeliness and accuracy of internal or external websites and support the strategies and overall goals of the facility/system. Manages content contributions, content strategies, and the overall MLH website. Plays a key role in development of content as a writer and editor and oversees a content editorial committee. Assists in promoting facility’s/system’s emerging internet presence through use of a content management system and associated solutions. Models appropriate behavior as exemplified in MLH Mission, Vision and Values.

Education/Experience/Licensure

 

Education/Formal Training

Work Experience

Credential/Licensure

REQUIRED:

Bachelor’s Degree in Marketing, Journalism, English, Communications or related field.

Must have at least five (5) years of progressive experience with writing, editing, and communication for electronic media at a high level.

N/A

PREFERRED:

N/A

Experience in a healthcare setting and HTML.

N/A

SUBSTITUTIONS ALLOWED:

N/A

N/A

N/A

 

Knowledge/Skills/Abilities

  • Expert knowledge of Microsoft Office and ability to learn new computer applications.
  • Knowledge of content management technology and familiar with a web content management system.
  • Ability to handle a heavy, complex workload, several tasks simultaneously and solve problems.
  • Ability to understand marketing concepts, as well as write and edit content to target audiences.
  • Excellent organizational skills, with ability to manage projects from inception through completion and works independently.
  • Familiarity with the connection between electronic communications and the internet and an institution’s overall marketing and communications strategy.
  • Ability to interact positively and effectively with Associates at all levels within the organization, as well as vendors.
  • Ability to produce content geared to the needs and preferences of internal and external customers.
  • Ability to understand and relate to other Associates the content management system knowledge.

Key Job Responsibilities

  • Responsible for overall site strategy including development roadmap for adding new features and functionality to the site.
  • Develops clear and engaging content that is consistent with the company's brand image and addresses both business goals and consumer needs.
  • Analyzes content marketing data to identify trends and anticipate consumer needs.
  • Develops, execute and maintain a website content strategy.
  • Leads an editorial committee to ensure that content meets the outlined content strategy, and delegating tasks to writers and editors and providing feedback.
  • Performs content audits to assess how well existing content is performing.
  • Performs content gap analyses to determine what type of content is missing and what is needed.
  • Creates, adjusts, and manages the editorial calendar.
  • Establishes style guides that specify the writing style and tone needed to create engaging content.
  • Develops a solid understanding of the target audience through online and traditional market research.
  • Performs other job functions as assigned or requested.

Physical Requirements

  • The physical activities of this position may include climbing, pushing, standing, hearing, walking, reaching, grasping, kneeling, stooping, and repetitive motion.
  • Must have good balance and coordination.
  • The physical requirements of this position are: light work - exerting up to 25 lbs. of force occasionally and/or up to 10 lbs. of force frequently.
  • The Associate is required to have close visual acuity to perform an activity, such as preparing and analyzing data and figures; transcribing; viewing a computer terminal; or extensive reading.
  • The conditions to which the Associate will be subject in this position: The Associate is not substantially exposed to adverse environmental conditions; job functions are typically performed under conditions such as those found in general office or administrative work.


Nearest Major Market: Memphis

Job Segment: Content Strategy, Developer, Manager, Marketing Manager, Marketing, Technology, Strategy, Management